The Brief: Promote the opening of new Dreams stores in Camden and Shoreditch with posters placed throughout London Underground stations.
The Solution: Trending Now In... A campaign encouraging "8 hours of sleep" and the opening of a new store in the area. The advertisements were inspired by independent shop front lettering and typographic posters found in Camden and Shoreditch, and they used a mix of typeface styles with Dreams brand colours to create a clean on brand image. The promotion contributed to an increase in footfall to both stores.
