The Brief: Increase The Perfume Shop's brand awareness among non-EU visitors to the UK and Republic of Ireland. Additionally, show that tax-free purchasing is available in the stores.
The Solution: Print advertisements were published in EPOCH Times, Nigeria Times, Leros Brazil, and SHOP London in collaboration with tourist tax refund provider Global Blue. The Perfume Shop brand is easily identified by its strong brand colours and large emblem. Product photos served to demonstrate the variety of products available, while bold wording emphasised the tax-free shopping offer.
