The Brief: Create a brand identity for a new Dreams luxury mattress line. The brand is aimed at young professionals who are willing to pay a premium for a product with added features but a contemporary look.
The Solution: Sumptua, Natural, Modern, Luxury... Taking inspiration from the multiple layers found in each mattress the Sumptua brand uses simple layered lines to create a clean modern logo and look. Three bold yet complementary colours tie the brand together also making it easy to distinguish between the three mattresses available.
