The Brief: Create a set of brand walls that will be used in new Dreams stores and refits. They must be versatile and flexible in order to work in a variety of environments.
The Solution: Modular brand packs consisting of die cut vinyl’s with logos, text, and icons. Each pack includes a logo that is positioned to the left and brand information. Depending on the available space in the store, text can be added or removed. A key-line distinguishes the product from the brand text. Because to the new design, stores now have a consistent appearance, and installation costs and time have been minimised.
