The Brief: Promote the opening of a new Dreams store in the local area. Advertisements will be shown on billboards and posters at prominent locations throughout the region.
The Solution: Our mission... A space-themed campaign with the goal of "helping people sleep better" by visiting a new Dreams store in the region. Using an animated rocket in conjunction with Dreams branding to draw attention to the posters and produce a clean on-brand look. The posters were shown in a variety of locations, including roadside billboards, bus stops, and train stations.