The Brief: Highlight fragrances during the autumn season when many new products are released. Create theatre around the promotion to help build interest before the peak Christmas period.
The Solution: New Season New You... Inspired by designer fashion, scents were shown on a catwalk for maximum exposure, similar to how new clothes lines are introduced. The tag-line prompted buyers to consider purchasing a new fragrance in the same way they do new clothes. Autumn colours let the items stand out while distinguishing between male and female perfumes.
