The Brief: For the summer campaign, highlight The Perfume Shop's industry-leading product expertise and how this is used to work with customers in picking the ideal fragrance. List the various components that can be found in fragrances.
The Solution: Good Enough to Eat... An in-store campaign highlighting fragrances made from edible ingredients. By transforming the products into 'food' and emphasising the ingredients, they became more appealing to the customer. This also allowed store employees to demonstrate how the fragrance ingredients are used, giving the customer more confidence in the product.
